In the early events of the COVID-19 pandemic, it became clear that business leaders and government authorities had an all too narrow view of the unfolding situation, choosing instead to focus on immediate measures. 

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Drawing from his decades of risk analysis experience, James began to sound the alarm towards the threats that would disrupt global supply chains and economies. 

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It was in that moment the critical need for an independent risk advisory became clear; that there was a gap in the market for one that could cut through corporate noise and internal red tape and give a broadened and unbiased perspective on risk. Urgent when needed yet focused on innovation – Illuminate Advisory was formed to champion intelligent risk taking and to enable organizations to understand the full potential of risk.

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Since its inception, Illuminate Advisory has forged a reputation for insightful commentary that highlights the need for change in how we categorize, process, and approach risk. 

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Furthermore, James and Illuminate Advisory are firm advocates for a fairer risk sector and beyond, by centring diversity, inclusion, and anti-racism in their work with partners, clients, and outreach opportunities. 

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